死の後にも続くものはなに？
押し花で作られた等身大の人間のスケルトンをフィーチャーした葬儀会社、西日本典礼の広告。
花のスケルトンは、美しく、そして祝福を感じさせる。
「押し花」は、死しても続いていく何かを表出している。
大きな印象を与えるイメージ。
Source: The One Club awards
nybg:
I can’t remember the last time I saw an advertisement for a funeral home in the U.S.—with any luck, few have to dwell on these considerations often. But if the undertaker set were to take a shot at public market competition, I can think of worse memento moris to confront than this “living” skeleton composed entirely of pressed flowers.
The work was commissioned by Nishinohon Tenrei of Japan, a funeral home that, from what I gather, sought to break the monochromatic mold of the average funeral concept. The resulting advertisement is crookedly beautiful, if a little forward. Click through for a few more close-ups. —MN
